CHATSWORTH, Calif.—Marketing and business development consultant MediaBitch this month celebrates 15 years in the adult industry.
Launched in 2002 in London, MediaBitch has worked with clients in art, fashion, charity, media and entertainment before expanding into the sexual health and adult lifestyle markets in 2005.
The first foray into the adult sector for MediaBitch was handling the PR and marketing around the global launch of The Cone.
It was one of the first companies to apply its mainstream marketing experience to the adult sector, successfully bringing sex toys to the mainstream with coverage in national print, consumer magazines, online publications, radio and product placements on terrestrial television across the globe, as well as marketing products in an innovative new way.
Over the last 15 years, MediaBitch has expanded its client portfolio and now offers a complete bespoke service to adult-focused brands worldwide, with offerings including PR, marketing, brand representation, sales, events, operations and business development.
“As MediaBitch celebrates 15 years in the adult industry in 2020, I would personally like to say a big 'thank you' to all our clients past and present. I’ve enjoyed every single moment and I look forward to the future,” said Nina Saini, founder and owner of MediaBitch.
MediaBitch has worked with a variety of brands and events including sex toy manufacturers, retailers, distributors, adult moviemakers, national sexual well-being programs, sextech platforms and adult lifestyle holidays. The consultancy has been involved in global product launches such as We-Vibe in 2008; organizing national consumer events such as Sexpo UK in 2015; and handling the day-to-day operations of adult lifestyle travel company Temptation Holidays from 2018 to 2019. In addition, founder and owner Saini has appeared as a brand and industry expert on mainstream television.
To find out more about the services that MediaBitch offers or to discuss what MediaBitch could do for a company, contact Saini at [email protected].