Maia Toys Tap Williams Trading As East Coast Distro Partner

PENNSAUKEN, N.J.—Maia Toys announced Williams Trading Co. as their East Coast wholesale hub. 

“There are two primary reasons that we choose Williams,” said Maia's President of Sales Lisa Hanna. “First, they retained our brand through the difficult times and continued to believe in us through the changes being made, proving their dedication and loyalty to their customers. Secondly, their strategic position on the east coast and recognition as one of the premier distributors in the market creates a winning business relationship for everyone involved.”

Williams Trading previously represented Maia Toys on the distribution market. Hanna recently reached out to Williams to further their involvement with Maia's rebranding and new product launches.

“We were really impressed with how far Maia Toys' new team has brought the brand in such a short time,” said Scott D, director of sales and marketing. “We look forward to working together more closely to build their retailer presence and giving them a competitive edge in the industry.”

As a special exclusive for brick-and-mortar stores, Williams Trading is offering the new Angel product from Maia Toys with a special retail tester and custom retail display with purchase of four units. 

“The Angel vibrator is super strong, and combined with this lighted retail display this will be a favorite Valentine’s Day seller,” said Rich Pyne, vice president of sales for Williams Trading Co. 

You can view a PDF of this special offer here for ordering.

Williams Trading Co also carries the complete line of Maia Toys that have now been completely repackaged and updated for adult wholesalers. 

“All of our customers ordering Maia Toys products will only receive the most recent updated packaging to optimize sales,” Scott D. said.

Product is now in stock now for immediate shipment. Williams Trading Co. offers drop shipment services for all e-commerce channels. For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit