LOS ANGELES—Intimate apparel makers Magic Silk and Male Power are improving their on-time deliveries under a new effort to better forecast demand.
The sister companies, like many other firms, have faced unprecedented challenges during the past year due to the COVID-19 pandemic. Both companies are now adapting to the new economy in order to provide the same efficient and dependable service that their customers have come to expect.
According to the companies, door-to-door ocean shipments that once took 5-6 weeks now require 10-12 weeks. Given the extremely strong demand for Magic Silk and Male Power merchandise, the companies concluded that they must maintain higher levels of inventory throughout the year, and have followed suit.
“In order ensure ready product availability, we have factored in five extra weeks in our production schedule,” said Jeff Baker, president of the two companies. “This will allow us to forecast shipping dates accurately, which is critically important to our customers."
Moreover, Baker reports that production orders are now 35 to 50 percent larger than in the past and replenishment production is more timely and aggressive. “Air freight charges are astronomical and must be avoided at all costs. Careful production planning is the sensible, cost-efficient way to do it,” he said.
Both Magic Silk and Male Power are well positioned to offer on-time deliveries and their highest fill rates throughout the holiday season.
For more information, visit www.magicsilk.com and www.malepower.com.
