ATLANTA—Luvu Brands Inc., makers of Liberator Bedroom Adventure Gear, announced that its core Original Label Collection will be selling online and in specialty retail locations across China.
“Sexual wellness is big business in China,” said Brett Richardson, Luvu Brands international sales manager. “And we’re excited to share Liberator with an entirely new and energized international consumer base with the help of Buccone (China) Ltd.”
Luvu Brands recently signed an exclusive wholesale distribution deal with Buccone. The Asia-based firm will serve as the company’s primary distributor in China for a number of core Liberator sexual positioning products and bedroom accessories which will include the best-selling Wedge/Ramp Combo, Esse Chaise, and BonBon Sex Toy Mount.
“We are extremely optimistic about our international potential,” said Richardson. “The strategic arrangement we have with Buccone ensures our entry into the Chinese market will be as seamless as possible.”
Established in 1996, Buccone brings top quality sexual wellness brands into China.
“People are looking for high-quality lifestyle products and the Liberator brand of sexual positioning aids are bound to be a huge hit with Chinese consumers,” said a representative for Buccone.
Liberator Bedroom Adventure Gear is now selling their products internationally throughout Canada, Europe, China, Australia and has plans on expanding the brand into other countries including Japan, Taiwan, South Korea, the Philippines and Indonesia.
For more, visit Liberator.com.
