LubeLife Announces Launch of Birthday Cake Flavor for Pride

SANTA CLARITA, Calif.LubeLife has unveiled its new Limited-Edition Water-Based Birthday Cake Flavored Lubricant, available now. In celebration of June’s Pride Month, LubeLife has partnered with the It Gets Better Project, a nonprofit organization with a mission to uplift, empower and connect lesbian, gay, bisexual, transgender and queer youth around the globe. LubeLife will donate 15 percent of sales from the Limited-Edition Water-Based Birthday Cake Flavored Lubricant to the It Gets Better Project during Pride Month, with a minimum donation of $10,000. 

Said LubeLife senior director of marketing Tara Merkle, “We are grateful for the opportunity to support the LGBTQ+ community and to partner with such an amazing organization like It Gets Better, who works to impact the lives of LGBTQ+ youth in positive ways. We’re proud to offer products that support limitless sexual adventure regardless of gender, ethnicity, body size or sexual orientation, as well as to serve as a resource for how to explore your own limitless sexual adventures, and enjoy sex safely."

The new lube complements the body’s natural lubrication, and it tastes like a treat. It is compatible with most toy materials as well as natural rubber latex, polyurethane and polyisoprene condoms, and is non-sticky, non-staining, easy to clean, and made without propylene glycol, added sugars or parabens.

LubeLife’s Water-Based Birthday Cake Flavored Lubricant has a retail price of $8.99 and will be available for purchase at LubeLife.com and Amazon while supplies last.

For more information, visit LubeLife.com.