BATH, England—Manufacturer and adult retailer Lovehoney reported an increase in sales of spreader bars after the release of the mainstream movie Fifty Shades Darker.
Over the weekend prior to Valentine’s Day, sales across Lovehoney’s seven websites have increased by 221 percent.
“We were beyond excited to see the film and we were all on tenterhooks to see what Christian was going to whip out this time round,” Alice Little, head of online trading, said. “The way in which the spreader bar was treated in the film was fun and unexpected. There’s been a massive surge in spreader bar sales over the film’s opening weekend, showing how much people have been inspired to add some Fifty Shades Darker magic to their own bedrooms. We’ve also seen a huge increase in nipple clamps (not as scary as they sound) and we’re on course to see another spike in silver ball sales—following the Great Silver Ball Shortage of 2012 after the books were first published.”
Jess Wilde, Lovehoney’s in-house bondage expert was quick off the mark to let consumers know what a spreader bar is and how to use them. A vlog was posted on the Lovehoney blog almost immediately after the premiere. See the video on YouTube.com.
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