CYBERSPACE—Valentine’s Day is coming up fast, and this year, sexual wellness brand Lovehoney wants to offer retailers a little magic for their online channels by releasing Fifty Shades of Grey-themed assets and lifestyle imagery, all of which are now available for download from the Lovehoney trade website.
These new assets coincide with the launch of several new Fifty Shades of Grey toys and lingerie, and now retailers have imagery readily available to promote the latest products amid the busy Valentine’s Day gifting period.
The assets include two lifestyle images, featuring the three newly launched Fifty Shades of Grey Greedy Girls and Fifty Shades of Grey Captivate Mini Dress, designed by Lovehoney’s Creative team and made up of flowers and butterflies, epitomizing the orgasms that are expected to accompany the new products.
Retailers can also look for a selection of further stylish lifestyle imagery, incorporating additional Fifty Shades of Grey Captivate lingerie and freshly dropped Fifty Shades of Grey Bound To You faux leather bondage pieces.
Lovehoney Sales Executive Jade Bawa said, “The Lovehoney Creative team have gone above and beyond this Valentine’s Day and we hope our retailers love the new assets as much as we do."
The B2B team suggests using imagery such as this on retailers' own social media pages, to jump out at potential customers as they prepare to buy their partner something special for Valentine’s Day.
"It’s also the 10-year anniversary of Fifty Shades of Grey this year, so we want to spread the word of Christian Grey and Anastasia Steele as much as possible,” Bawa added.
To find out more about Lovehoney B2B’s marketing assets or the Fifty Shades of Grey Official Pleasure Collection, email trade@lovehoney.co.uk.
Alternatively, head over to the website LovehoneyTrade.com.
