CYBERSPACE—The holiday period is a time for giving and receiving, and some of that will involve intimate gifts of adult products—and that makes it a key time for pleasure product manufacturers and retailers to generate more revenue than any other shopping period.
The holidays can be stressful, even for adult retailers, so having a methodical process to follow can certainly help retailers to prepare. Lovehoney sales executive Jade Bawa offers four marketing tips to help make the most of a holiday campaign in one of the busiest trading periods of the year.
• Create a timeline
As with any kind of marketing campaign, it’s crucial to start planning ahead of time. This especially rings true with holiday planning, as the build-up typically spans a long period of time, kicking off with important dates such as Black Friday, Cyber Monday and Thanksgiving in the U.S. Failing to be organized could also mean missing out on promotional activity over important dates such as these.
Planning ahead will ensure the highest quality content and help keep track of goals, strategies and progress.
Bawa advises that once a retailer/distributor has a timeline, to stick to it where possible. Ensure that one's website and social platforms are kept up to date with fresh assets, web banners, .gifs and new offers along the way to engage customers and keep them coming back.
• Create engaging campaign content
To break through the noise of holiday marketing messaging from other brands during this busy period, it’s important for a manufacturer or retailer to ensure its content provides value to its customers.
Social media provides a simple but effective way to create a buzz during the festive season and engage with customers. This could be through a comprehensive, long-running campaign or just through simply having a string of great offers limited for the holiday period ready to shout about.
The key is to provide valuable content which will benefit and excite customers, leaving a lasting impression on their minds.
• Consider giving gifts with each purchase
December is one of the most expensive times of the year, as shoppers hunt for gifts for loved ones to make the holidays extra special. Offering gifts with purchase are a great way to make customers feel valued and subsequently leave them wanting to shop with that retailer again. Even if the gift is small, it can still go a long way in improving customer satisfaction and creating a positive experience.
Retailers may enquire at [email protected] or an account manager to find out what special Lovehoney gift options are available.
• Focus on promoting products that are great for gifting and stocking fillers
Take time to think about which products work well for the holiday season. For example, Lovehoney has a wide range of high-quality but affordable Fifty Shades of Grey gift sets which are good for gifting something a little bit special. Lower priced items such as Lovehoney's new Fifty Shades of Grey bondage collection also make good stocking fillers.
According to Lovehoney, it will be beneficial for a business to keep these products grouped together in one place on a website, while making it the focal point throughout the festive season so they are at the forefront of shoppers' attention and one click away.
Retailers/distributors can also further promote these products on social media using hashtags or keywords to make them stand out.
To find out more about Lovehoney B2B’s offerings, contact [email protected] or visit LovehoneyTrade.com.
