CYBERSPACE—According to sales reps and others at Lovehoney B2B, 2020 has felt like the longest year, but also somehow the fastest, and whilst some of its customers are fully prepared, the company suspects that there are far more people this year who have put off their Christmas shopping until the very last minute.
To help capture these Christmas "panic buyers," Jade Bawa, sales executive at Lovehoney B2B, shares her top tips that will help guide customers to the best festive gifts for their loved ones.
• Time is of the essence—Last minute shoppers are time-poor and want to complete their purchases with no time wasted, so Lovehoney advises that retailers keep Christmas hero products in one visible section in-store, so they can easily be directed there.
Since many shoppers are likely to be hitting the internet to Christmas shop this year because of COVID-19, e-tailers can help their decision-making by sharing clear photos and videos of products, making it as easy as possible for them to see what they’re getting in each purchase.
• Promote gift sets—such as Lovehoney's own Fifty Shades of Grey Pleasure Overload Sweet Sensations Kit.
Shoppers like to know they are getting the most bang for their buck, and gift sets offer multiple products in one easy purchase and are suited for all experience levels. Retailers can also use Christmas as an opportunity to upsell smaller products at the till or checkout, giving panic buyers an easy way to bulk out their gifts further.
• Turn up the customer service—Panicked shoppers are likely to feel overwhelmed, so as well as wanting to be served quickly, they will want to feel cared for. Retailers should engage their employees in identifying panicked shoppers so they can navigate them around the store quickly and easily.
When it comes to online shoppers, e-tailers should ensure that customer messages are answered promptly and in detail. Leave customers feeling happy now and see them return in the January sales.
• Spread the Christmas cheer—2020 has been a tough year, and many are trying to make the most out of festivities this year. Creating a festive environment in the store or on the website will go a long way in making it more enjoyable for shoppers.
Lovehoney is offering retailers complimentary festive branded T-shirts and baubles, to add some extra pizazz amongst the festive displays. Contact [email protected] to place an order in the final weeks until Christmas.
To find out more about Lovehoney’s B2B offerings, head over to their website.
