LONDON—Harmony on Oxford Street, one of the U.K.’s biggest and most famous sex toy stores, has reported an uplift in footfall since erecting a Fifty Shades Darker window display.
The display was designed in house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney sales consultant.
Titled “Masquerade Ball,” the scene depicts two mysterious figures dancing by the light of a chandelier. The scene is reminiscent of scenes from the soon-to-be-released Fifty Shades Darker movie.
The left side of the window is covered by a vinyl of part of Lovehoney’s advertising campaign for the new range.
“Having such a spectacular window display has created such a buzz amongst the team here, especially since the last Fifty Shades film was such an a enormous success,” said Jamie O’Sullivan, area retail manager of Harmony Limited. “This window is theatrical with the ballroom scene from the new film being captured quite remarkably, and gives the window great depth. I’ve actually lost count of times I’ve seen people taking selfies outside the shop.
“It has been an absolute pleasure to work with Lovehoney on this,” O’Sullivan added. “The support and input they provide is amazing. They are a class act.”
Laura Wood, sales consultant for Lovehoney, added, “It has been fantastic to work with Jamie and the Harmony team on the window. The store is renowned the world over for its innovative displays and collaborative approach. We wanted to create the effect of shoppers being drawn into the ballroom scene and being part of it. I am so passionate about the Fifty Shades of Grey brand and opportunities like this make working on it all the more enjoyable. I look forward to working with the team in the future, and other retailers all over the UK. There is so much more we can do.”
Jamie noted that the most asked for items in Harmony are the Fifty Shades Darker Masks, showcased in the window display and iconic symbols of the movie.
The Lovehoney Trade Sales Team can assist retailers with a variety of POS options for all of their licensed brands. For more information on Lovehoney window displays and POS, contact [email protected].
To watch the Lovehoney Fifty Shades Darker Cinematic Trailer featuring the range, visit YouTube.com.
