MELBOURNE, Australia—The Lovehoney Trade Sales Team Australia has further strengthened their links with distributor Calvista by announcing a new initiative, whereby they will together work with retailers to create eye-catching window displays in bricks-and-mortar stores.
“It’s fantastic to see supplier, distributor and retailer all pull together to create something fresh and exciting. In Calvista and Sexy Secrets we have two industry experts with a collective 65 years of experience between them coming together to create something new,” said Jim Primrose, Lovehoney ROW international sales manager. “It’s been a pleasure to work with them. Window displays are the perfect way to bring in new customers.”
Calvista are the sole supplier of the pop culture collaboration tokidoki X Lovehoney in Australia and New Zealand and the range was selected as the first range to grace the window of quaint and elegant customer Sexy Secrets. The store is based in South Melbourne, in cosmopolitan Clarendon Street, and staff have already noted an uplift in footfall amongst the 18-25 demographic in the area. Lovehoney designed bespoke decals for the windows, all created in-house from the HQ in Bath, England.
The Lovehoney Trade Sales Team have committed themselves to a robust sales and marketing drive in the southern hemisphere this year and the growing relationship with Calvista has been an integral part of their plans.
“tokidoki X is a wonderful way to launch our windows display initiative with Lovehoney. Lovehoney have proven results in bespoke visual merchandising in the U.K.,” Roger Sheldon-Collins, Calvista general manager, said. “They demonstrate how the right display can increase foot traffic into stores, create conversations and increase conversion. It’s been a delight to work with the International team at Lovehoney. We’re sure the pops of color and unique products will have people queuing up around the block.”
Jim Primrose will be in attendance at the Calvista Roadshow 2017 in Brisbane and Sydney. To discuss bespoke visual merchandising options, contact [email protected].
