LONDON—Social media has proven itself to be a valuable channel for adult product marketers, allowing them to reach and convert customers to the joys of adult pleasure tools—but social media marketing requires an ability to keep up-to-date with the latest social media trends and developments, to make sure all opportunities are being exploited.
In that light, Lovehoney’s team of in-house social media experts has created a list of what they feel are up-to-the-minute B2B "Social Media Guidelines," which are available upon request from Lovehoney distributors.
Lovehoney sales executive Jade Bawa has put together her favorite tips from the Guidelines to help retailers spread the word of their products effectively with their own social media marketing campaigns.
Getting the most from captions
Visuals are the most important aspect of popular social media sites such as Instagram. However, a snappy caption will go the extra mile to entice followers to engage with the post. They also help to give valuable context, whilst allowing the audience to get to know the advertised brand a little better.
When it comes to writing captions, having a clear tone of voice is important, and understanding the brand personality helps to establish this. For example, Lovehoney is always described as "fun and flirty," never "crude" or "patronizing."
Hashtag hints
Hashtags allow non-followers to find a company's content, and if they like what they see, they may decide to hit the follow button. Plus, they’re incredibly useful for jumping onto current trends and joining a much wider conversation. Make sure hashtags are relevant to the post and are terms that people are searching for. If posting about Fifty Shades of Grey, for example, it’s helpful to use hashtags that are popular, but ones that aren’t oversaturated with content. For example, one could use #shadesofgrey which has over 300K posts, rather than #fiftyshadesofgrey which has over 2 million posts. This should help the content be seen by lots of different accounts.
Images and Videos
Images and videos should be clear and interesting so that the audience can engage with them. When using imagery, avoid using anything that is too text-heavy or with too many images in a carousel, as this has proven to not be very engaging. Videos should be entertaining or informative and never boring, so the video's content should get straight to the point and be able to capture the audience’s attention straight away.
To request a copy of Lovehoney B2B’s new Social Media Guidelines, contact [email protected]. Alternatively, head over to its website LovehoneyTrade.com to find out more.
