BATH, England—Veteran UK-based pleasure products manufacturer/distributor Lovehoney has announced that it is now offering four lubricants on British supermarket giant Waitrose’s website.
The sexual wellness company said it hopes that the move will introduce a new audience to the brand in an effort to promote happier sex lives. The range of water-based lubricants, which are available in varying sizes, are designed for everyday use.
Products launching on the Waitrose website include:
• Lovehoney Delight Lube 100ml
• Lovehoney Delight Lube 250ml
• Lovehoney Enjoy Lube 100ml
• Lovehoney Enjoy Lube 250ml
Kate Hodgson-Egan, international sales manager at Lovehoney, commented, "Waitrose has a great reputation and is a trusted, premium name in retail, so the launch comes as a huge move for Lovehoney and we’re excited to reach more customers this way. Lubricants appeal to all groups of people and the launch demonstrates their demand and status as valuable sexual wellness products."
The lubricants are available for purchase in a limited number of stores and are now available to buy online through Waitrose.com.
