Lovehoney B2B & Boomf Partner Up for Valentine’s Day Sales

LONDON—Lovehoney B2B and personalized gift brand Boomf have formed a partnership to offer unique gift ideas to Valentine’s shoppers.

Each Lovehoney Confetti-gasm! £34.99 Gift Box will come equipped with Boomf’s already-famous exploding confetti, and will include all four of the gifts listed below. The package is available from Lovehoney’s consumer site, plus, a personalised greeting card:• Lovehoney Tease Finger Vibrator 
• Lovehoney Delight Extra Silky Water-Based Lubricant 100ml 
• Lovehoney Oh! Cherry Orgasm Balm
• Lovehoney Oh! Sexploration Vouchers 52 Weeks of Adventures 

The sexual wellness brand has also partnered with luxury letterbox cocktail company The Cocktail Man ahead of Valentine’s Day to create a Limited Edition Pornstar Martini Cocktail Experience gift box, which includes Lovehoney’s 30ml Vanilla Massage Oil.

The Pornstar Martini is The Cocktail Man’s star product, and at £36.99 retail, the gift box is expected to be a hit with consumers.

Lovehoney sales Executive Jade Bawa said, “Valentine’s Day is going to look and feel a little different this year due to the pandemic. Many people won’t be able to carry out their usual Valentine’s traditions, so we want to help people make it extra mind-blowing.

"It’s great that brands outside of our category are so open to incorporating adult products into their Valentine’s offerings; it shows that the word of sexual happiness is growing tenfold and that sex toys are just as important as a bouquet of flowers on Valentine’s Day.”

Boomf ships to the United Kingdom, United States and Europe, while The Cocktail Man is UK-based only.

To find out more about Lovehoney B2B’s products or offering, head over to the website LovehoneyTrade.com or email trade@lovehoney.co.uk.