LAS VEGAS—Lora DiCarlo debuted the newest entries in its award-winning Osé family of bio-mimetic pleasure devices. Baci and Onda, the latest innovations from Lora DiCarlo, were unveiled at CES 2020, and each have been bestowed with a highly-coveted CES Honoree Innovation Award.
“Following last year’s incident having the Innovation Award rescinded and reinstated for Osé, we became change agents, initiating a critical public conversation about gender equity and creating a safer and more inclusive environment for all CES attendees,” said Lora Haddock DiCarlo, the company’s CEO and founder. “After learning more about our products and our mission, people have come to realize that sexual wellness is an important part of overall well-being. This year, we are at CES to continue to reshape how people think about sex tech. It’s not about the technology. It’s not about the orgasm. It’s about how tech-enhanced experiences can lead to a greater sense of wellness, including improved sleep, reduced stress, and better mood.”
The award marks a major shift from the company’s banishment from CES 2019, in which the Consumer Technology Association rescinded (and later reinstated) an Innovation Award for Osé due to the category of the product. Lora DiCarlo, known for its cutting-edge engineering, is now among the most recognized companies in the history of the CES Innovation Awards in the Robotics and Drones category. Pre-sales for Osé began in late November 2019 and generated $3 million in 2019, with more than $1 million in pre-sales within just five hours of launch and $1.5m in the first 36 hours of launch.
The Osé family of innovative devices were designed by a team of primarily female-identified engineers to fill a demand in the marketplace for products that give women and LGBTQ+ people ownership of their pleasure. Debuting at CES 2020, Baci is an intuitive microrobotic pleasure device that simulates the feel and motion of the human lips and tongue, creating gradual clitoral pleasure that helps lead to an orgasm. Onda is the first handheld, microrobotic pleasure device to replicate the natural “come hither” motion of human fingers to deliver an elusive G-spot orgasm. Both Baci and Onda, along with Osé, are intended to help people explore their sexuality and discover the relationship between sexual wellness and overall wellness. With the reveal of Baci and Onda, Lora DiCarlo was at CES 2020 with a full presence on the show floor and new products to showcase, making them one step closer to their vision of creating a world where everyone is empowered to own their pleasure.
Osé is Lora DiCarlo’s award-winning and patent-pending microrobotic, hands-free pleasure device designed to mimic the best kinds of human touch. Created in partnership with Oregon State University's College of Engineering, there are approximately 250 parts in Osé, which is higher than the number of bones in the adult human skeleton, demonstrating the complexity of design and innovation of the product. With a flexible body and custom controls, Osé empowers people, for either solo or partner exploration, to experience greater pleasure and wellness by simultaneously stimulating the G-spot and the clitoris to create a blended orgasm.
Product sales have shown non-gendered and female-identified people account for approximately 46 percent of customers, while male-identified people have accounted for approximately 54 percent of the overall pre-sales. With a focus primarily on female and LGBTQ+ consumers, this gender balance underscores how Osé appeals to people of all genders, including male-identified people looking to experience the benefits of partner exploration, helping to foster a greater sense of emotional closeness and better understanding of partner needs. Consumers within the United States and Canada accounted for most of Osé’s initial purchases to date. People of all gender identities from other countries, such as the United Kingdom, Australia, Austria, France and Germany, also joined in to purchase the product early.
Lora DiCarlo and its family of products will be at ANME in the Exhibitors tent, at booth #110 and 111.
The Osé is available to order now at https://loradicarlo.com/ose/ for $290.00. Baci and Onda will launch in March 2020. For more information about Lora DiCarlo and its family of products, visit https://loradicarlo.com/ and follow Lora DiCarlo on Instagram, Twitter and Facebook.
