ATLANTA, Ga.—Liberator Bedroom Adventure Gear, a leading brand in the sexual wellness category, has hired Jeff Montgomery as its new international marketing manager.
Montgomery will oversee all marketing and business development efforts for Liberator throughout the European, Asian and South Pacific markets, the Atlanta-based company announced today.
Montgomery brings more than three years of experience working with online adult retailers. He began his career with Atlanta-based Fort Troff, working as the e-commerce and marketing manager. Montgomery transitioned from marketing to content development with a focus on growing the company’s presence on Amazon.
“This is such an exciting new venture for me,” Montgomery said. “When I started in this industry, I never thought that I would be working for one of the most reputable luxury brands in the industry. Liberator has always been a go-to brand when it comes to product creation and content marketing. I’m prepared to bring years of experience to the table and to our international clients.”
In the new role, CEO Louis Friedman said, “Montgomery will employ an aggressive growth strategy in markets outside of the United States. The international demand Liberator products has steadily increased since we introduced our vacuum compression technology, which has allowed for all packaged Liberator products to fit on standard retail shelves and reduces shipping costs for international retailers. These positive changes have created a strategic need to bring someone like Jeff aboard and growing our business presence overseas.”
Montgomery will work closely with the company’s existing network of international accounts to extend brand awareness and customer engagement. He will also be instrumental in steering international sales, new client onboarding initiatives, developing new business relationships, and supporting the company’s current client base of retailers and distributors as well as attending trade shows worldwide.
“Jeff has a track record of success, and we are fortunate to have someone of his caliber and are excited to welcome him to the Liberator family,” Friedman said.
Montgomery will be based at the Liberator corporate office in Atlanta and will work with representatives and distributors worldwide. He can be reached via email at jeffry.montgomery@
