STOCKHOLM/SAN JOSE/SHANGHAI—International adult novelty producer LELO has today announced the launch of its global top-selling condom line, HEX Original, in the Netherlands. LELO has partnered with Etos, one of the biggest Dutch retailers, to ensure that the unique condoms will now appear in 550 stores throughout the country.
It's been just a year since HEX launched in the U.S. during the Summer of 2016, so its arrival now in the Netherlands is an indication of how well the brand is doing. The initial development of the product quickly smashed crowdfunding records and was met with immediate popularity when it hit the market, both for its unique design and the bold way it was promoted. The HEX design had revolutionized the condom industry before it had even hit the shelves, and now, with its partnership with Etos, it is one step closer to becoming an international top-seller.
HEX's popularity is thanks to the innovation HEX represents, with the condom increasing not only the safety of protected sex, but also the sensation and the aesthetics of it. In light of reports of the worst rates of STI transmission in recorded history, LELO understood that to change people’s safe sex habits for the better, they would have to change public opinion of condoms. And the best way to do that was to change the condom itself.
Or as LELO puts it, “Isn’t It Time You Changed Your Condom?”
More information about LELO Hex Condoms can be found on LELO.com. Interested retailers can contact [email protected] (for international customers) or [email protected] for more information.
