STOCKHOLM, Sweden—LELO’s Hex condom was awarded an iF Design Award in the category of healthcare.
The iF Design Award one of the design industry’s oldest ceremonies, with a heritage dating back more than 60 years. Hex was chosen from amongst 5,500 candidates across 59 countries, and impressed a jury of 58 industry experts sufficiently to give it the top spot in its sector.
“Fantastic news once again for LELO and the Hex condom,” said LELO CMO Steve Thomson. “With International Condom Day on Feb. 13, this is the perfect way to show how the seven years of hard work we invested in Hex was absolutely validated. The demand for these condoms is growing—we’ve already started selling out in same places in the U.S.—and that demand is being reflected in the critical reception. We couldn’t be happier that we’ve done what we set out to do: make a difference.”
The coveted prize is a testament to the condom’s brilliantly innovative design, combining thinness and strength through a network of interconnected cells. Hex’s award cabinet is been swelling recently, with further prestigious wins across Europe, particularly in Italy and a major French one.
No stranger to major mainstream awards, LELO has previously grabbed winning spots at the Red Dot Design Award and the globally famous Cannes Lions.
More information about LELO Hex Condoms can be found on LELO.com. Interested retailers can contact [email protected] for more information.
