STOCKHOLM, Sweden—LELO recently received recognition for its Hex condom, this time in the form of a prestigious Golden A’Design Award in the category of Design Quality and Innovation.
“It’s only the start of the awards season and the innovative Hex condom has already grabbed two big trophies to add to the various marketing and social media awards it won earlier in the year,” Steve Thomson, LELO CMO, said. “As a brand rooted in design, it’s a pleasure to have the hard work rewarded publicly, and absolutely validates the years of hard work that went into it. We couldn’t be happier today.”
The respected award is bestowed by a panel of International Design Academy grand jurors, which consists of influential press members, established designers, leading academics and prominent entrepreneurs worldwide.
This first place award is the second design medal in the Hex cabinet in recent weeks, following an equally prestigious iF Design Award earlier this Spring.
The A’ Design Awards were established to recognize brands from all countries that create “products and projects that offer additional value, increased utility, new functionality, superior aesthetics, exceptional efficiency, improved sustainability and remarkable performance … for the betterment of mankind.”
Using unique technology that increases the not only the safety of protected sex, but also the sensation and, indeed, the aesthetics of it, the Hex condom is closing in on the one-year anniversary of its initial crowdfunding launch with ever-increasing popularity and interest, not mention international recognitions.
More information about LELO Hex Condoms can be found on LELO.com. Interested retailers can contact [email protected] for more information.
