HANNOVER, Germany—Reps from the North American and German divisions Joydivision will attend eroFame, which takes place Oct. 7-9 in Hannover, Germany.
In addition to favorite products—including AQUAglide, BIOglide and Soft-Tampson, Joydivision also will showcase new products.
Among the company’s new product releases, the XPander series is already garnering massive interest by retailers as a new generation of prostate stimulators. The innovative product concept allows for a unique sexual experience.
"We did not simply extend the series of our successful prostate stimulators, Booster and Booster Pro, but we have constructed a completely new kind of stimulator,” said Joydivision CEO Oliver Redschlag. “By developing XPander, we have managed to solve the lack of innovation in prostate stimulators currently offered in the market, and have developed an entirely new technology.
“With XPander, retailers will win new customers in the growing segment of male toys,” Redschlag added. “The fact that it is manufactured in Germany should make our product even more compelling. We invite all our partners to stop by our booth to see XPander and how it revolutionizes prostate stimulation.”
Joydivision USA’s Executive Vice President Bianca Kuennecke and Senior Vice President of Sales and Marketing Marcus West will also be at eroFame to meet with international partners, both established and new. In addition to presenting the Joydivision catalog of products, the Joydivision team will launch multiple new retail planograms and marketing programs to assist their distributor and retail partners’ efforts.
“We are continuously working to build and develop tools to help our partners expand our brand presence, and assist with consumer sell-through,” said West. “Joydivision is committed to cutting-edge market tools, which grow our businesses collectively. We are looking forward to rolling these new tools out over the Holiday season.”
Attendees who stop by the Joydivision booth will also be in for a treat: with the upcoming collaboration with Cosmopolitan for a signature line of products, Joydivision is looking forward to providing a sneak peak of the new branded line. Fully embraced as a creative partner, Joydivision will be presenting toys and lubricants, as well as massage and beauty products, under the Cosmopolitan banner, intended to give the range dimensionality to meet a variety of consumer needs.
“Cosmopolitan empowers women to embrace their sexuality in a safe, fun, and healthy way,” said Kunnecke. “Now, there’s a high-quality, upscale line of products with the same mission.”
Joydivision will be located at Booths 190 and 191 at eroFame. For those interested in booking an appointment with the Joydivision team, email [email protected].
For more information on Joydivision USA, visit http://myJoydivision.com.
