MUMBAI, India—The COVID-19 lockdown has turned out to be an advantage for the sexual wellness market in India. Despite several hurdles, the sex product market of the nation has witnessed a 65 percent rise in sales during the lockdown, indicating that the widely-advocated “stay home, stay safe” message is being augmented by millions to include “stay sexual.”
These statistics regarding India’s populace are some of the key features being shared in the fourth edition of India Uncovered: Insightful Analysis of Sex Products’ Trends in India, curated by ThatsPersonal.com, an India-based sexual wellness destination. A video relating to the report is available here.
The online portal ThatsPersonal.com was launched in 2013 to provide Indians with the opportunity to buy sexual health and wellness adult products legally, with discreet delivery, from the comfort of their homes.
The fourth edition report was generated after a granulated trend study of more than 22 million visitors, approximately 335,000 sex product orders and just under 500,000 products sold.
Sharing his thoughts at the unveiling of the report, Mr. Samir Saraiya, Chief Executive Officer of ThatsPersonal.com, said, “It’s been a great journey so far with interesting learnings coming from our data mining and analytics. We always get asked interesting questions concerning the Indian market and we thought it would be fun to share our learnings with our fellow Indians. We find the market rapidly growing as Indians have shed their inhibitions and are open to experiment and try out new products.”
The report also highlights a major difference in the shopping trends of men and women. A total of 64 percent of the customers were male, and penis enlargement pumps were a hit buy among them. The rest, females, spent more on vibrators, in concert with the worldwide trend.
Surfing habits were found to be gender-dependent too. Males have spent more time on the website, while females simply want to fill their baskets. The favorite shopping time for women was between 12 noon and 3 p.m. while men preferred to shop between 9 p.m. and midnight.
The number of cities that boast more female buyers than male has jumped 300 percent to hit nine cities, including Vijaywada, Jamshedpur, Belgaum and Jabalpur.
A whopping 61 percent of buyers fall in the 25-to-34 age group, clocking the most products sold per order as well as the highest repeat orders. This is followed by the 18-to-25 years segment, who clock the most time spent on the website.
While Bollywood continues to play its part in promoting sales with movies such as Veere de Wedding and programs such as Lust Stories, another undercurrent fueling the boom in sex toy sales has been the web connectivity offered by Reliance Jio, which has extended cheap mobile internet to millions of Indians.
