LOS ANGELES—LFP Product Licensing announced it has signed exclusive global licensing deals with GloBrands, arranged by Nxt Gen Brand Marketing.
“Hustler Licensing is thrilled to be working with GloBrands on this exciting partnership for energy drinks, waters, condoms, signature cigars, hookahs and hookah tobacco, and electronic tobacco products. GloBrands are experts in these categories with wide distribution channels and a well thought out marketing plan to launch these Hustler products,” said Philip Del Rio, vice president of retail and licensing.
The partnership will see GloBrands expand on the Hustler brand name with the development of new lines of consumer lifestyle products to be sold worldwide. Under the agreements, marketing and manufacturing will begin right away with the first items from the range rolling out later this year.
Hustler is one of the most recognizable names in adult and has its branded consumer products in over 36 countries around the world and continues to expand its reach.
“People today identify with brands that demonstrate strong purpose. That’s why we are thrilled to introduce the Hustler Collection, which is a portfolio of recreational innovative products that embody the spirit of Hustler and it’s iconic founder, Larry Flynt. Like Mr. Flynt, the Hustler Collection exemplifies the same spirit of freedom, defiance and aggressive entrepreneurialism,” said Andrei McQuillan, GloBrands’ vice president of marketing.
For more, visit Hustler.com.
