Holiday Products to Expand Its Product Catalog From Bswish

LOS ANGELESHoliday Products is expanding its product catalog to include a variety of new items from Bswish which recently acquired the adult brand Zini.

The adult products distributor aims to make Bswish a complete product line by the second quarter of 2024, the company said.

Bswish, a part of Bonner Trading USA, Inc., has recently revitalized its branding, packaging, and product offerings. This includes the introduction of the new Infinite and Beauty Edition formats, which will be added to the Holiday Products portfolio.

"We're thrilled to witness Bswish's evolution and celebrate our partnership with Holiday Products,” said Ian Kulp, global director of sales and marketing at Bonner Trading USA, Inc. “Our shared commitment and passion are keys to our mutual success."

Ken Sahn, president of Holiday Products, welcomed news of Bswish’s growth. "Bswish has led in accessible pleasure since 2007, and our partnership has been a constant. We're delighted to celebrate their rebrand and recent acquisition of Zini, revitalizing this connection. Reuniting makes our partnership even sweeter."

Holiday Products, which reaffirmed its support for Bswish, said it anticipates introducing more brands, including Zini, soon, emphasizing its commitment to providing high-quality products for its customers.

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