Frederick’s of Hollywood Now Shipping  From Williams Trading

PENNSAUKEN, N.J.—Xgen Products’ Frederick’s of Hollywood line of adult toys and intimacy kits are in stock and available for immediate shipment from Williams Trading Co.

A custom digital catalog of the entire line plus retail displays can be viewed here.

“With one of the oldest, most recognized intimacy brands in the U.S., Frederick’s of Hollywood will become an immediately popular line of products on the retail floor,” said Erin Viereck, vendor marketing liaison. “The display and tester program is designed to generate revenue with its high end look.”

With one of the most recognized brand names, Frederick's of Hollywood was a well-known retailer of women's lingerie in the United States with stores in many modern shopping malls across the USA. The business was started by Frederick Mellinger (inventor of the push-up bra) in 1947. Frederick's sold bras, panties, corsets, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie, and more.

The Frederick’s of Hollywood line of silicone, rechargeable vibrators are beautifully appointed with a silky storage bag and a branded gift box. Two displays, a planogram or SIS display with floormat, are available with testers for a minimum buy.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit