Lovehoney Releases Lingerie as 'Fifty Shades of Grey' Turns 10

LONDON—Pleasure products manufacturer Lovehoney has unveiled its new Fifty Shades of Grey Captivate lingerie collection, in a nod to the fact that 2021 marks a decade since the publication of that inspirational first erotic novel by E.L James.

Adding lingerie to Lovehoney’s best-selling Fifty Shades of Grey Official Pleasure Collection for the first time, the range comprises three lingerie pieces: a bodystocking, mini-dress and spanking tights, all finished with a revealing cut-out at the rear, allowing users to explore their own spanking fun.

Designed in-house by the Lovehoney lingerie team, the bodystocking and mini-dress incorporate floral lace and fishnet, while the spanking tights use a glossy, sheer finish and soft feel. 

To ensure that everyone can get a piece of the Fifty Shades action, each piece is available in a choice of three one-size variations; One Size, One Size Plus (which can fit UK/AU size 18-24/ USA size 14-20/ EU size 46-52) and One Size Curve (which can fit a UK/AU size 26-30/ USA size 22-26/ EU size 54-58).

Not only does the new lingerie release celebrate the 10 year anniversary of Fifty Shades of Grey, the launch aligns closely with the Valentine’s Day gifting season and the pieces may make an erotic present for a lover, or a special treat for one's self.

Sales Executive Jade Bawa said, “To celebrate a decade of Fifty Shades of Grey is to celebrate pleasure products being introduced to the masses, inspiring people to embrace their sexuality. This is something that Lovehoney does not take lightly, and we have been preparing to celebrate the anniversary with this lingerie collection. Our customers have been asking for Fifty Shades of Grey lingerie for quite some time. Deeply provocative, and elegantly erotic, we hope the launch meets the appetite of Fifty Shades of Grey fans everywhere.”

The Fifty Shades of Grey Captivate collection is available for pre-order now, with a shipment date of early January 2020.

To find out more about the Fifty Shades of Grey Official Pleasure Collection, visit lovehoneytrade.com, or email trade@lovehoney.co.uk to place a pre-order.