LOS ANGELES — Williams Trading Co. has announced a promotional “buy-in” for United Consortium’s new value core lubricant brand, PlayON.
Williams Trading Co. is offering a special promotion beginning July 1, 2019. The way it works is that the more one buys, the more one gets, with three different buy-in tiers. Those who buy $300 worth of System JO product will automatically receive a 12-pack of PlayON products. For a $500 spend, you’ll get a 24-pack, and for $1,000, they’ll kick down a 72-pack!
The PlayON brand mission is to “keep the party going,” which, according to Tori McCrobie, US Account Development at System JO / United Consortium, is the concept at the heart of the new colorful product line. View this special offer with the PlayOn Digital Catalog.
“We want people to slow down and enjoy the ride with affordable lubes that offer the same best in class performance and high-quality ingredients that they expect from us,” says McCrobie. “Passion is all about being in the moment, and our glides will keep you playing on into the night without fear of stick or tack, or sub-par ingredients.”
“People tend to think of everyday lube as only water-based," she observes. "But PlayON offers consumers a fresh perspective on products by putting a more obtainable price point to the silicone category without sacrificing quality. We’re offering a brand that helps retailers to compete with online prices, yet gives consumers the benefit of in-store service.”
But you wouldn’t know it’s a ‘value’ brand based on the packaging. An inviting “press play” logo styled in iridescent sunburst colors boldly pops from the designer-white bottles and tubes, making the products an instant eye-catcher from the shelf. The lubricant formulas are also engineered with top-shelf ingredients, meeting and surpassing expectations at every turn.
McCrobie adds that their “goal is to have customers excited about a value product. We want people to feel like they got a good deal on something great. It also helps our retailers add on critical products that improve the customers experience greatly, while still being mindful of their wallets.”
Contact a Williams Trading Co. representative at [email protected].
