ZWAAGDIJK, Netherlands—eroPartner, one of Europe’s largest distributors of intimate pleasure products announced they are going to be offering new and exciting deals for customers for the tokidoki X Lovehoney range.
eroPartner has been committed distributors of the range since it launched in 2016, and the new deals are in response to some exciting press coverage that has appeared in mainstream media over the past few weeks.
“The combined potential readership of these media titles are in the region of 150 million,” said Elcke Wieffering, purchaser at eroPartner. “It’s incredibly important for us to monitor what the mainstream press are talking about in terms of trends as this directly translates to what enquiries we get from our customers. What is being written about on websites such Buzzfeed is what people are coming in and asking about in stores. This really is a time to capitalise on these great media mentions.”
The show-stopping tokidoki X Lovehoney has recently been covered by Cosmopolitan.com, Cosmopolitan.co.uk, Buzzfeed, Love it!, (a wide-circulation weekly title in the U.K.), and Marie Claire UK. Reviews have been “magical” with one journalist commenting that the toy is a great way to introduce toys to relationships in an non-intimidating way.
“Unicorns are everywhere at the moment!” said Jade Bawa, trade sales executive Lovehoney. “You can’t escape them in the press or on social either. We have been working closely with eroPartner to make sure that they are able to offer their customers the best possible deals during this period. It’s been a delight to work with them on their current unique, bespoke offering. It is great to see that the adult toy market is excited about unicorns as we are.”
The tokidoki X Lovehoney range has recently been nominated for a LIMA and Licensing Biz Brand Extension and Beyond award.
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