LonBrook Tapped to Distribute Xgen Products’ Envy in Australia

HORSHAM, Pa.—Xgen Products has teamed up with Australian distributor LonBrook to grow the presence of Envy Menswear, the popular and sexy men’s underwear brand.

LonBrook is now offering all of Envy’s top styles, in addition to plan-o-grams for visual displays, and point-of-purchase materials. Envy’s marketing and merchandising collateral have been designed specifically to support retailers to move product and are included in the wholesale packages.

“Together with LonBrook, we are working toward increasing Envy’s visibility and demand down under,” said Andy Green, president of Xgen Products. “Michael Bassett, the owner and managing director of LonBrook, has a smart approach to marketing and creating brand recognition which makes him a good steward for the line. I’m looking forward to a long relationship.”

Consisting of more than 70 style and color combinations, Envy o­ffers something for every man. Whether it's the everyday comfort of a microfiber boxer or the convenience of a dancer's magnetic breakaway closure, Envy is the obvious choice for today’s body-confident men.

Australian-based distributor LonBrook supplies seductive lingerie and accessories with speedy delivery and impeccable service. Equipped with real time stock levels, and rich imagery downloads, Lonbrook enables cutting edge online drop shipping that provides an unparalleled shopping experience to retailers.

For more, visit Lonbrook.com or XgenProducts.com.