PHOENIX—Entrenue is the exclusive U.S. distributor of European intimate bodywear line Happy Lola.
Happy Lola is a series of unique body straps and accessories made by a woman-owned-and-operated company from Spain. Happy Lola’s sexy and whimsical wares have enjoyed popularity throughout Europe and introduce a range of bodywear and home accessories to U.S. adult retailers across the country.
“We are so excited to explore and expand on this unique product category with Happy Lola,” Entrenue Senior Account Executive & Buyer Kim Maty said. “We’ve never carried lingerie like this; these products make fun gifts and give shoppers something unique to add to their intimates collection. Unlike anything we’ve seen, Happy Lola brings Entrenue customers a special crossover item that merchandises beautifully with sex toys, lingerie, lifestyle wear, and softer items.”
Entrenue is now shipping a selection of 20 bodywear designs including a full-body mesh suit, beaded and ruffled panties, a panty bow, and masks. The collection of body straps features thin, elasticized satiny straps which can be worn as lingerie or layered over clothing as a sexy harness-inspired accessory.
Entrenue also will stock Happy Lola’s whimsical pillowcases, each designed to make a sexy statement using four different phrases. Pillowcase 1 reads “I want sex” on one side and “I want to sleep” on the other while pillowcase two reads “Me too” on one side and “Not me” on the other.
“We’ve been looking for sexy houseware products for years and Happy Lola’s pillowcases are a perfect fit for our catalog,” Entrenue Director of Sales and Marketing Lily Wang said. “This is just the beginning; more fun, sexy lifestyle products and accessories are coming soon, and we can’t wait to hear what our customers think.”
Happy Lola products come packaged in cute brown boxes and plastic cups resembling take-out containers that merchandise with eye-catching appeal. Happy Lola products are competitively priced with most bodywear products carrying an MSRP between $10 and $20 and $30 for the pillowcases.