PHOENIX—Entrenue is the first U.S. adult distributor of Ah! Yes certified organic intimacy products, an exciting brand beloved in the U.K. and officially now available in the U.S. after years of anticipation.
“We are so excited to welcome Ah! Yes into the Entrenue family after patiently awaiting its U.S. arrival!” Entrenue CEOwner Joe Casella said. “There is a huge demand for their products domestically and the company invested heavily in testing to demonstrate compliance with FDA requirements. These products take lubricant beyond sex shops; they are not made with synthetic chemicals or irritants, made with certified plant-based ingredients, and beautifully packaged with a spa-like appeal. Ah! Yes products would fit right in at doctor offices and spas, too, which expands its reach beyond traditional adult retail, and the convenient single-use applicators for the water-based lubricant (WB) and vaginal moisturizer (VM) are something new that our customers will appreciate.”
The Ah! Yes series of lubricants, vaginal moisturizer, and foaming intimate washes are important additions to the category thanks to their certified organic, plant-based ingredients and thoughtful approach to feminine care.
Back in 2003, long-standing friends and colleagues Susi Lennox and Sarah Brooks discovered that there was a gap in the market for a pure, natural personal lubricant and set out to “change the world from the inside” by creating a new concept: certified organic, plant-based natural intimacy products. In 2006, after three years of painstaking product development, the YES range was launched in the UK offering intimate lubricants that were simultaneously certified organic, designed to be side-effect free, and 100% pure and natural, while also being highly effective and pleasurable intimacy products. After retesting to meet different USA regulations resulting in FDA clearance of their products as Class II Medical devices, Ah! Yes is officially available to U.S. adult retailers through Entrenue.
Entrenue is a full-line distributor for Ah! Yes and will be offering the brand’s WB water-based lubricant and VM vaginal moisturizer, both available in full-size tubes and individual single-use applicators, as well as Ah! Yes OB plant-oil-based lubricants and Ah! Yes CLEANSE foaming intimate washes in both Unfragranced and Rose options.
Ah! Yes products come in clean, modern packaging featuring soothing color schemes over white backgrounds. To view Ah! Yes and the rest of Entrenue’s newest catalog, log into your account at Entrenue.com.
