KALISPELL, Mont.—As it does every month in its newsletter, Eldorado Trading Co. has published a case study on an adult boutique.
The case studies were developed to give readers of the newsletter examples of how partnering with the distributor can benefit their stores.
This month, Suit Your Fancy is highlighted. The brick-and-mortar store is owned by Amy and Lowell Jaeger, who for the past 20 years have promoted great sex between partners.
“Their shop is located in a 100-year-old house with original stained glass windows, an ornate carved door, and as it goes with old houses, their own ghost or ‘gremlin,’ as Amy jokingly calls it,” the report reads. “Customers are treated to rooms lit with soft light, the scent of Bath and Body Work’s Sweet Tea room freshener, and a finely curated selection of lingerie and adult novelty toys. Lowell’s fascination with lingerie inspired him to open the boutique with his wife Amy, and they enjoy reaching out to couples to help them keep the spark going in their sex lives.”
The challenges faced by Suit Your Fancy include keeping a varied and continuously updated selection of popular adult novelties, as well as catering to the clients in their small industrial town where people aren’t likely to spend much money on luxury items.
“Because of Eldorado’s focus on education for their own employees as well as customers, Amy was able to learn all kinds of valuable information from her Eldorado account manager, Stephanie,” the study reads. “Amy also gleaned useful knowledge from Elevation, Eldorado’s customer event held onsite at the warehouse. She returned home inspired, feeling like she knew a lot more about what products Eldorado carried and how they functioned. Amy also had her manager Terri take Eldorado’s Elevate U online course for sexual health, so she could answer customer’s questions more knowledgeably.”
For more, or to sign up for the Eldorado Edge newsletter, visit Eldorado.net.
