NORTH HOLLYWOOD, Calif.—Doc Johnson had yet another fruitful ANME Founders Show, where the manufacturer debuted more than 100 new SKUs, revealed its exciting new partnership with Foria, and won StorErotica’s Best New BDSM Product award for their Kink by Doc Johnson - Fucking Machines Power Banger.
Doc Johnson unveiled its new partnership with Foria with a section at the Doc Johnson booth dedicated to promote Foria’s newest product, Foria Awaken: a CBD-infused oil that is formulated with beneficial organic plants and herbs known for their unique intimacy enhancing properties. Foria Awaken heightens tactile sensation and pleasure for women, while decreasing tension, discomfort and dryness.
In the coming months Doc Johnson and Foria will reveal plans for the partnership, premium brand campaigns and exciting product/channel marketing moves.
“We could think of no better time or place to kick off our partnership,” said Doc Johnson Vice President of Sales and Marketing Scott Watkins.
The Foria partnership drew plenty of buzz from Doc Johnson booth visitors, who were treated to product demonstrations by Foria reps at the booth. Visitors were delighted by how the warmth of their skin revealed bouquets and scents of organic cacao, vanilla, cinnamon, mint and cardamom. Everyone's imagination was teased and most asked, "When can I get this?"
Doc Johnson is now the official adult industry distributor for Foria—and will reveal more plans for the partnership, including marketing campaigns and more surprises in the coming months.
“We’re thrilled to be collaborating with Doc Johnson, who are true innovators in this industry,” said Foria Director of Communications Kiana Reeves. “We’re also very inspired in general to be bringing our line of plant-based sexual wellness products into the adult world. People are more and more curious about how to bring cannabis into the bedroom—and our products are a marriage of all-natural plant medicine with the excitement factor that the adult world brings into so many bedrooms.”
In addition to announcing its new partnership with Foria, Doc Johnson debuted an exciting lineup of more than 100 new SKUS with industry-leading technology, new performer-branded products, expansions to the company’s bestselling existing collections, and all-new products and collections.
Visitors to Doc Johnson’s booth were particularly excited about the manufacturer’s expansion of The D.
“Based on retailer and consumer feedback, we’ve expanded The D to include a curated range of competitive new product additions to ensure the brand’s growth and success,” said Doc Johnson COO/CCO Chad Braverman. “With our introduction of these crowd-pleasing shapes and sizes, all at The D’s signature, highly accessible price point, we are gearing up to increase the collection’s value on retail floors and broaden its mass appeal and accessibility.”
Another standout product addition from Doc Johnson was Main Squeeze – Iryna, the industry’s first masturbator molded from a social-media-famous celebrity. Iryna has more than 4.4 million followers, and is poised to expand Main Squeeze’s already considerable popularity by attracting an even wider mainstream demographic.
Some of the many other exciting product additions from Doc Johnson included: a new sub-brand from Main Squeeze called Man Squeeze which featured three male-modeled strokers: Stud, Twink and Francois Sagat; a brand new Vibrating Vac-U-Lock Plug designed to add powerful vibrations to any Vac-U-Lock compatible attachment; and an entirely new collection for the show: the Silicone Body Extensions Hollow Strap-On System. The line consists of kits that feature either the non-vibrating or vibrating harness, as well as one or all three of the line’s hollow silicone attachments. The vibrating harness features a vibrating clitoral stimulator that is built into the harness, and is perfectly placed to hit all the right spots for the wearer.
To showcase Doc Johnson’s addition to the Booty Bling line as well as its new Body Bling range of vibes, a wall of plaster butt-molded casts were decorated with the bright jewel-like stones of the plugs. All new items in the Body Bling line are made from Doc’s Second Skin Silicone, a new silicone blend that is softer and more malleable.
Doc Johnson’s ANME triumph was further solidified by winning BDSM Product of the Year at the StorErotica Awards, for its Kink by Doc Johnson - Fucking Machines Power Banger.
Doc Johnson’s Director of Product Development Cheryl Hanslip said, “The Fucking Machine has been an incredibly hot seller since its release last year, and this award is a testament to its exceptionally user-centric design and impressively accessible price point. Doc Johnson’s product development team has always sought to fill gaps in the pleasure products market, and improve on industry-standard product types that previously fell short in specific ways—and the Fucking Machines Power Banger is a perfect example of that. We’re overjoyed with the reception it’s getting from our customers and the industry as a whole.”
“Customers were incredibly excited about our booth and our full range of new product additions,” Watkins said. “We are incredibly pleased with the amount of orders that we have already received—this year’s Summer ANME show was definitely an astounding success for us.”
For more, visit DocJohnson.com.
