NORTH HOLLYWOOD, Calif.—Doc Johnson unveiled a host of new products at the 2017 July ANME Show, many of some of their most popular brands.
The manufacturer debuted 29 new SKUs that meet increasing consumer demand for high-quality BDSM/Fetish items, premium silicone products and smart, sleek, functional designs.
“In order to support the continued growth we've planned for the remainder of 2017 and going into 2018, we have moved toward an increasingly entrepreneurial approach to new product development, which not only speeds innovation, but also helps us put our retail and distributor partners first to deliver exciting, relevant new products that meet consumer needs and drive topline growth,” said Scott Watkins, vice president of sales and marketing.
“We’re in a period of very rapid change in the pleasure products industry,” said Doc Johnson COO/CCO Chad Braverman. “And, consumers are very clear about what they want: user-friendly products that deliver on value, quality and functionality, but at the same time they want more—more innovation, more functionality, more excitement. We’re putting our consumers at the center of our new product innovation by rapidly addressing evolving pleasure product trends and investing in areas that our consumers care about, including manufacturing more premium silicone products, continuing to focus on R&D and innovation, and creating more educational, valuable content around our various products and collections.”
Adding to the success of the ANME show, Doc Johnson was also awarded two prestigious awards at the StorErotica Awards ceremony which closed the second day of the show. Doc Johnson was awarded Pleasure Products Company of the Year, as well as Fetish Company of the Year for Kink by Doc Johnson.
“What a fantastic event! I'd like to thank the entire Doc Johnson team for their tireless efforts and their determination, StorErotica for the esteemed recognition, and all of our friends who came to chat with us during the show. Being recognized for our growth is very rewarding and I personally thank our valued clients, staff and business partners who have all been instrumental to our success,” Braverman said.
Kink by Doc Johnson
BDSM/Fetish is among the top consumer trends Doc Johnson addresses in their new product lineup, with new Kink by Doc Johnson products including:
Kink by Doc Johnson – The Milker
This vibrating, flexing silicone massager produces a unique ‘come hither’ motion that delivers intense orgasms when used for prostate milking or g-spot stimulation and squirting. Powerful vibrations in 7 distinct patterns travel up and down the entire shaft, while a motorized flexing tip applies firm strokes to the p-spot or g-spot with the Milker’s soft bulbous head.
Kink by Doc Johnson – The Rimmer
With three independently controlled motors, this innovative rechargeable p-massager is equipped with multiple pleasure-packed features including: two independently-controlled 10-function vibrating motors (one each in the tip and perineum stimulator); a band of internal rotating ridges at the base of the shaft emulating the pleasurable sensation of rimming; and a bendable perineum stimulator that can be positioned at different angles. The internal ridges rotate at three speeds for added control. USB charger included.
Kink by Doc Johnson – Swell
This unisex nipple stimulating device provides auto suction and vibration via an attached remote. Each cup offers independently controlled vibrations in multiple speeds and functions, and the auto suction mechanism is also independently controlled, so users can fully customize their pleasure. A separate quick-release button allows for fast/safe removal.
Kink by Doc Johnson – Silicone and Acrylic Paddle
A uniquely designed, high-impact paddle designed for maximum sensation. The clear acrylic surface allows for exciting visuals, while the insertable premium silicone handle is perfect for penetration and ergonomically designed for a steady handheld grip.
Kink by Doc Johnson – Signature Plug
Luxuriously soft, premium silicone plug with the official Kink logo inlayed at base in a bold, red-and-black color scheme. It features a tapered tip for easy insertion, a flared base for safe use, and a long, flexible neck for ultra-comfortable wearability.
Kink by Doc Johnson – Ring & Plug Set
This urethral plugging set includes four interchangeable stainless steel cock plugs, a stainless steel base, and a molded reinforced silicone cock ring. The simple screw-in assembly and easily sanitized materials are user-friendly and assure safe play for new and advanced enthusiasts of urethral play. Includes convenient neoprene storage/travel case.
Auto Pumps
Doc Johnson reinvented their bestselling Classic Pussy Pump into a sleek and intuitive automatic version. Also available in red and black Kink branding for the Kink by Doc Johnson collection, booth visitors fell in love with the Auto Pussy Pump for its user-friendly design and functionality.
Automatic Pussy Pump
A vibrating, sensitizing vaginal stimulator that ergonomically hugs body contours for a strong seal and an ultra-comfortable fit, with a transparent design that gives a clear view of the action. Individual buttons control each of this pump’s functions, including automated vacuum suction for effortless hands-free pumping, 7 unique vibrating functions, and a quick-release button for fast, safe shutdown and removal. The pussy pump is held in place with a soft silicone rim, allowing for hands-free use. USB charger included.
New Additions to Main Squeeze
Main Squeeze - The Virgin and The Virgin Replacement Insert
Building on the incredible success of Doc Johnson’s Virgin Pussy, this textured UltraSkyn Masturbator features the Main Squeeze hard outer case squeeze plate design, with the addition of an extra-tight internal tunnel and a realistic, breakable hymen. The replacement insert offers the internal UltraSkyn stroker with hymen, so users can swap it out as often as they like without purchasing the full-cased product.
OPTIX
This textured UltraSkyn Masturbator takes the Main Squeeze hard outer case squeeze plate design, and reimagines it in a visually stimulating clear material.
Warming Accessory
This slim wand is compatible with all Doc Johnson UltraSkyn strokers, and safely warms up the interior of the stroker (fully heats to 98 degrees F/37 degrees C in 8 minutes) before use. USB Powered with LED Indicator.
New In-Store Support and Kink Retail Program
At the ANME 2017 July show, Doc Johnson also showcased several new in-store marketing materials and retail campaigns, including a revamped School of Doc brochure which consolidates multiple School of Doc subjects into one helpful booklet, and a new Kink by Doc Johnson Retail Program designed to support Doc Johnson’s partners and enhance the Kink by Doc Johnson in-store consumer experience.
“Our new retail program is a perfect example of our continued commitment to ensuring the success of our retail and distributor partners,” Watkins said. “Please contact your Doc Johnson representative to create relevant programming with in-store visual merchandising displays, educational marketing materials, and new testers and promos.”
For sales inquiries, contact your representative or email [email protected].
