LONDON—Lovehoney’s Coco de Mer collection turned heads and grabbed attention during the eroFame show in Hannover, Germany.
Sales targets for the Lovehoney team were exceeded as customers queued up to make sure they were stocked up in good time for the key selling periods, Christmas and Valentine’s, with some products completely selling out.
Interest in the range was further bolstered by a recent appearance of the Emmeline Pleasure Wand in the Fifty Shades Freed trailer. The opulent wand makes an appearance 43 seconds in - and the trailer thus far has been viewed almost 1.5 million times.
It has been a fantastic few months for the Coco de Mer Brand Trade side. Its fashion and high-end credentials have also been heightened by a window display in the luxurious Passage du Désire in Paris, which sits in between an array of designer stores.
Jade Bawa worked with Joanna and Patrick at Passage du Désire to design a decadent and luxurious window to tie in with Paris Fashion Week (26 Sept - 3 Oct 2017) which featured Coco de Mer’s signature floral prints and ornate frames.
“One of the best parts of my job is working on such creative projects such as this,” Bawa said. “Patrick and Joanna are a dream to work with and I’m delighted to be a part of their success. Coco de Mer is a hit amongst the fashion set in Paris and we want everyone to know about the Emmeline in particular in the run up to the Freed premiere and its show-stopping appearance in the trailer. It was fantastic to be able to tell our valued customers about everything that we are doing to make sure that Coco de Mer is a huge hit with people all around the world. Freed fans, fashion fans...everyone is covered with this beautiful and enticing range.”
For more information please email sales@lovehoneytrade.com, or visit Lovehoneytrade.com.
