ONTARIO, Calif.—CalExotics, came away a big winner following the recent awards season, bringing home a total of four trophies.
“We are elated to be recognized by our peers,” said Susan Colvin, founder and CEO of CalExotics. “These awards are a testament to all of the hard work my team has put in over the last year. Thank you … for these awards, and congratulations to my team. You are amazing!”
CalExotics’ honors include an AVN “O” Award for Outstanding Powered Product for Kroma, in addition to three others.
Each award highlights special achievements made by the sex toy manufacturer. With its products, CalExotics strives to provide an array of intimate selections for women, men, and couples. Kroma offers fun and discreet stimulators that look just like a lipstick. The small size makes it perfect for travel, and the stylish design attracts the attention of shoppers. For CalExotics’ Nipple Play collection, the goal is to offer a complete selection of nipple accessories that transcend gender and sexual orientation. Nipple Play also offers new and best-selling styles, allowing stores to better merchandise this popular collection and transforms their accessories category.
In addition to their products, CalExotics put a major focus on its customers.
“We have a customer first approach in everything we do, and we’ve really enhanced that with our retail training tools, including Toy Time and the CalExotics Institute,” said Jackie White, executive vice president of Calexotics.
The company was the first to offer a robust retail training program. Toy Time, as it was appropriately named, featured one-hour videos that demonstrated pleasure product selling techniques along with a large dose of product knowledge. The first volume, produced in 2004, was a large box set including DVDs, written training material, tests, and course certificates. Over the years, the company produced several volumes and distributed over 200,000 copies. In 2015, the company debuted the CalExotics Institute. This online education portal is a resource for industry professionals to gain access to product knowledge, selling techniques and sexual health and wellness topics.
Colvin added, “Education is one of our highest priorities, and with the CalExotics Institute, we have the ability to reach individuals around the world. We are thrilled to receive the Best Retail Education Program Award and would like to thank everyone who participates in our programs. Without you, none of this would be possible.”