LOS ANGELES—One of the big reveals last week at the ANME Founders Show was at the CalExotics booth, where the pleasure product manufacturer unveiled its new rebranding. The new logo, which made the company's snappy nickname its new brand, had attendees talking. And the show also marked the launch of a new online education portal, CalExotics Institute.
President and CEO Susan Colvin said, "The positive response to our rebranding and new products was overwhelming on all levels."
The new logo was front and center at the CalExotics booth, complementing the sleek booth. CalExotics also had new artistic elements on display. Retail signage, wall skins and inventive displays were featured throughout the booth.
CalExotics unveiled new collections and products at the show. Some focal points at the booth were kits and pumps. His, Hers and Ours Kits were displayed and feature products designed to create a fun experience. The CalExotics Pumps is a cohesive assortment of male pumping products divided into categories to simplify shopping and merchandising.
Some best-selling collections were also enhanced for the July release. Silhouette, a collection of body-forming massagers made of premium silicone that are USB rechargeable and waterproof, now feature five new styles:massagers, a remote controlled stimulator and a bendable stimulator. The Special Edition Butterfly Kiss and Bunny Kiss are new additions to the Kiss collection; made of smooth white silicone with designer gold accents, the Kiss items are packaged in an eye-catching 3D clamshell.
New products from Apollo, COLT, Dr. Joel, Pocket Exotics, Power Play, Shane's World and Vivid Raw were also on display.
CalExotics Vice President Jackie White said, "As I took customers around the booth, they were impressed by our newest selections. Things were cohesive, easy to navigate and fun. This was our best show yet."
As part of CalExotics' ongoing effort to train and empower sales professionals, the company launched a co-branded online learning platform, CalExotics Institute, with its sister company Jopen. This educational tool was demonstrated throughout the show, giving attendees an in-depth look at the course catalog. CalExotics Institute brings best-in-class educational segments combined with tests that allow sales professionals from the pleasure products industry to familiarize themselves on the newest products from CalExotics and Jopen, along with the latest sales techniques.
Said Lupe Martinez, international account manager for CalExotics, "Everyone loved the CalExotics Institute. It is easy to use and is the perfect way to educate employees about our products. I've never seen retailers so excited about a new tool."
To learn more about what's new, visit CalExotics.com.
