ONTARIO, Calif.—CalExotics was once again a hit at ANME as attendees visited the booth to get a peek at what’s coming for the 2016 spring season.
“ANME was a complete success. Our customers and show attendees loved all our new products, packaging and marketing support. They were especially captivated with our Living Beyond Breast Cancer partnership and new line of products. This organization continues to touch the lives of so many people. It is an honor to be a part of it and our customers want to join in for such a worthy cause,” says Susan Colvin, founder and CEO of CalExotics.
CalExotics and Living Beyond Breast Cancer have partnered for nearly 10 years, beginning with the popular Papillon Massager. The company has expanded its partnership with a complete line of female-centric products, Inspire. Inspire is designed to help positively affect the overall well-being and health of women with a portion of the proceeds benefiting this vital cause.
Living Beyond Breast Cancer is a nonprofit dedicated to connecting those affected by breast cancer with trusted information and a community of support. CalExotics kicked off the show with the Inspire collection, culminating with a portion of their show sales being donated to LBBC, amounting to $18,689.
In addition to Inspire, CalExotics showcased other new collections, Luxe and Hard Vibes. Luxe is a technologically advanced touch sensor vibrator. It features 10 functions of vibration with two touch sensors allowing the user to increase the speed on any function with their own touch. Attendees were astonished at the technology, and placed pre-orders to ensure they would be the first to have it. Luxe also has a display perfect for the retail environment; it showcases product details and gives consumers a hands-on experience to help close the sale. Hard Vibes is a collection of classic, hard style vibrators that brings together best-selling and new styles with cohesive new packaging. It’s broken down into four categories; Mini, Slimline, Power+ and Signature, to aid in merchandising and selling.
New products were also added to several best-selling collections including Apollo, Booty Call, Clitoral Pumps, COLT, Embrace, Jack Rabbit, Kits, Nipple Play, Optimum Power, Power Studs, Pumps, Scandal and Silhouette.
For more information on CalExotics, their products and marketing support, visit CalExotics.com or contact a company representative.
