ONTARIO, Calif.—CalExotics once again delivered a unique mix of new products and innovative marketing materials at the Adult Novelty Manufacturers Expo.
“At the show, we meet with customers to show off everything CalExotics and Jopen have to offer,” Susan Colvin, founder and CEO of CalExotics, said. “Our booth was packed daily, and everyone was excited about our offerings. We can’t wait to start shipping!”
At the CalExotics booth, attendees were greeted with all-new products and collections, along with fresh, repackaged favorites. The newest collections from the novelty pioneer include Eden and Tiny Teasers. Both collections are extremely affordable, retailing between $20 and $40. Eden offers four striking silicone massagers that bring the power. Each model runs on two AAA batteries, and the ten vibrating patterns resonate throughout. Just as the name states, Tiny Teasers are petite mini-massagers and bullets. They are powered by a strong rechargeable battery and come in four distinct designs. Brick and mortar retailers also have the option to carry the Tiny Teasers Counter Display, great for impulse buys and cross-merchandising.
New products were introduced from many of CalExotics top-selling collections including Couple’s Enhancers, Intimate Pumps, Jack Rabbit and many others. One collection was a clear fan favorite; the world-famous Jack Rabbit has taken luxury to a whole new level with the Jack Rabbit Signature collection, available in 3 premium styles. In addition to having seven functions of vibration, each style has a signature feature; rocking G, thrusting and rolling pleasure balls.
“These Jack Rabbits are a must-see, which is why we are offering a point of purchase display,” Jackie White, executive vice president of CalExotics, said. “Retailers will receive a free display with qualifying purchases. Please contact your CalExotics sales representative for more information.”
Fresh new looks were also a prominent feature at the ANME show. New looks are available for many of CalExotics’ well-known collections. Attendees loved the new looks for Hot Pinks, Venus Butterfly, Personality Vibes and more.
“These repacked products are a breath of fresh air. They are fun, vibrant and really make a statement,” said Colvin.
CalExotics sister company Jopen also unveiled new products. Amour offers four sensual massagers that are beautiful, powerful and made with love. Each item features a gorgeous heart embellishment, and the USB rechargeable batteries offers seven functions of vibration with an added five speeds for each function.
“A point of purchase display is also available for Amour. If you can get the product into the hands of the consumer, the beauty and power will sell itself,” said White.
ANME attendees also received a flash drive from the two companies which were full of their latest marketing material. The drives included a digital copy of CalExotics latest catalog, collection supplements, Amazon listing information, images and more.
“Everyone loved these. They have everything you need to know about our products and more,” said White.
For more information on products and marketing initiatives from CalExotics and Jopen, visit CalExotics.com and Jopen.com.
