LOS ANGELES—Pleasure products manufacturing giant CalExotics is expanding and upgrading the Optimum Power collection of full-featured masturbators. In addition to adding two new styles, the collection's seven strokers will get a cohesive new look that will emphasize the features consumers will enjoy in each model.
Said Susan Colvin, founder and CEO of CalExotics, “Over the years we’ve found male shoppers like high-tech gadgets, and this resonates with their sex toys. Optimum Power products are the perfect combination of power, functions and sophisticated designs for male consumers. We’ve already seen great success in our current product selection and are certain the two new styles will follow suit.”
The Ultimate Power Stroker is a new, self-contained masturbator offering intense stroking action plus seven functions of independent vibration for men who like variety. It features four rows of beads with three speeds of stroking action and a removable, textured sleeve for a more life-like experience.
The Ultimate Head Exciter, another new addition, is a powerful masturbator tht thrusts and rotates. The three speeds plus removable, noduled chamber creates a more intense experience. Other best-selling styles from Optimum Power include the Rotator Masturbator, Blow Job Stroker, Pussy Power Stroker, Xtreme Head Exciter and Turbo Suck.
The newly designed packaging is cohesive and brings the entire collection together. Retailers are encouraged to merchandise these products together to make the biggest impact. “Creating a branded wall space is easy with Optimum Power. The packaging is sleek and is a step above other male masturbators. Create an Optimum Power section within your current masturbator wall and get ready for your customers to take notice,” said Jackie White, executive vice president of CalExotics.
To aid in the merchandising process CalExotics offers free in-person help for those retailers looking to make changes to their merchandising efforts. White said, “CalExotics is here to help with all your merchandising needs. Please contact me directly for more information and to set up an appointment.” Online retailers also have access to CalExotics resources including product images, demonstration videos, detailed product information and more. For access to this information and more, visit CalExotics.com.
