EUROPEAN UNION—A new state-of-the-art European warehouse for Baci Lingerie means the lingerie manufacturer can serve a larger region and bolster its existing distribution network.
“This is an exciting move for Baci,” said Helle Panzieri, director of sales for the brand. “Baci was born in Europe (as was I!), and it’s a thrill for us to have a strong presence and such wonderful support in the region.”
As of now, Baci’s new warehouse is filling orders for all its available lingerie collections, including White Label, Dreams Costumes and Hosiery, and the 2015 “O” Award winner for Outstanding Lingerie Collection, After Dark Hosiery. Envy Menswear, Baci’s “brother” company, with its wide selection of existing and new styles of men’s underwear is also available from this central location.
Also shipping from this location will be Baci’s assortment of point-of-sale merchandising materials—header cards, catalogs, signage, etc. New and existing customers can access the complete range of digital marketing collateral—images, video and printable catalogs—made available on Baci’s FTP server.
For more information, European retailers and e-tailers are urged to contact Helle Panzieri directly at [email protected].
