LOS ANGELES—b-Vibe is positioning itself to become a leading resource for retailers by offering a wide range of materials for creating a fun, sexy and approachable area within the anal toys section of a store.
Retail-savvy company director Alicia Sinclair brings her 10-plus years of professional experience to b-Vibe’s marketing initiative with retail-friendly merchandising tools and promotional material.
“The goal is to create a warm and welcoming, sexy and cool ambiance to the anal section of a retail store,” Sinclair said. “By offering a premium product that’s fun and sexy, it normalizes its use and encourages shoppers to buy.”
b-Vibe offers a retail-friendly in-store display that catches the eye with a subtle, cheeky “bum” shape, and further excites customers with a tester that enables them to see first-hand how the one-of-a-kind toy works.
“Seeing and touching a tester immediately excites the shopper,” Sinclair said. “The tester allows the customer to touch and feel the softness of the material and the strength of the motors before they buy it.”
Designed with the retailer in mind, b-Vibe’s displays feature anti-theft components that keep the product and remote control safe.
Sinclair encourages retailers to take advantage of the wealth of marketing materials that b-Vibe offers, including planograms, signage, videos and product photos, to create a fresh and vibrant aesthetic to their anal section.
Among b-Vibe’s merchandising tools are shelf talkers that establishes branding within the section. The company also offers a set of freestanding easel signs that explains the functions of the rimming plug and anal play, further building upon b-Vibe’s branding. Signs can be set on store shelves or merchandised easily throughout the store for profit-boosting results
“Our branding and marketing tools speak specifically to those interested or curious about anal play and pulls them into the category while making them feel safe,” Sinclair said. “Many people don’t like to ask questions in adult stores, but with the proper marketing, you can spark productive conversations.”
B-Vibe offers retailers plenty of versatility in merchandising. Products can be displayed among high-end, premium goods or can be used to draw people to the anal toys section by displaying it front and center.
B-Vibe can be cross-merchandised with videos within the anal genre, as well as lubricants, enemas and other consumable goods.
The Rimming Plug is b-Vibe’s first product — the waterproof remote control vibrating plug offers features never before seen on the market. It is the first premium plug to incorporate rotating beads for a rimming sensation and tip vibration for orgasmic stimulation. This compact, body-safe, seamless, silicone plug is powerfully charged to stimulate all the right spots, and is rechargeable by USB.
B-Vibe’s high-end design is combined with engaging branding and marketing, which is focused on conveying sex education with a fun, friendly approach.
The b-Vibe Rimming Plug is now in stock and shipping to retailers worldwide.
For more information, visit bvibe.com. For sales, email [email protected].
