LOS ANGELES, CA — CalExotics takes home the 2016 “O” Award for Outstanding Marketing Campaign for its rebranding initiative. The “O” Awards celebrate the outstanding achievements of the pleasure product industry to compliment the ongoing changes in the company’s products.
CalExotics unveiled its rebranding initiative in 2015 with a new, modernized name and logo. The new CalExotics logo signifies passion and romance, with the iconic XO. The logo is positioned to evoke the emotions that people get from using CalExotics’ products. This change is in an effort to create more brand recognition and to engage a new base of consumers.
“We have received such a positive response to our rebranding efforts. Thank you to AVN and our customers for your gracious support. We have a long road ahead and are thankful to have such a great team and supporters behind us,” says Susan Colvin, Founder and CEO of CalExotics.
The rebranding initiative spans all aspects of the business including marketing, new product development, creative and sales. Each team has a clear path of where the company is going and is making huge strides to get there. This includes a renewed focus on consumer friendly packaging, retailer support, product education, visual planning, exciting new products and more.
Jackie White, Executive Vice President of CalExotics, says, “We have come so far with our new branding. I am incredibly proud of our team and everything we have accomplished thus far. I can’t wait to see what this next year has in store for us.”
In 2016, CalExotics plans to continue rolling out its multitier strategy. Recently, at the Adult Novelty Manufacturer’s Expo, CalExotics launched a series of products positioning themselves as a leader in pleasure products to bring passion and romance to the everyday consumer. More approachable packaging and products were central to this most recent unveiling of the new brand.
To see everything new from CalExotics, visit CalExotics.com.
All models were at least 18 years old at the time of their performance. 18 U.S.C. 2257 Record-Keeping Requirements Compliance Statement.
