MELBOURNE, Australia—The latest installment of AdultEx, Australia’s largest annual adult B2B trade exhibition presented by Calvista, ended its three-done run last Friday and saw dozens of companies showcasing the latest and most innovative products from the world’s leading manufacturers of adult toys, lingerie, lubricants, sexual wellness products and novelty items.
Now in its 13th year, AdultEx 2017 was co-sponsored by Pipedream and Calexotics and held at the RACV Royal Pines Resort, Queensland from 26-28 April, attracting close to 40 exhibitors and hosting more than 200 guests.
“We are thrilled with the overwhelming response we had from vendors participating and new to AdultEx 2017 was LELO, Fifi and Zumio. We had a few surprises at the show,” said Roger Sheldon-Collins, general manager of Calvista.
With the first ever AdultEx Industry Forum focused on Sexual Wellness was facilitated by Dr. Sally Cockburn known in the media also as “Dr. Feelgood,” Australia's leading health communicator. Along with more than 30 years’ clinical experience, Cockburn has also worked extensively for more than two decades in television, radio and in print media.
The panel members of the Sexual Wellness Forum were joined by Australian Politician Fiona Pattern, pjur’s CEO and founder Alexander Giebel, Steve Traplin from Zumio, Certified Clinical Sexologist & Professional Sex Coach at Pipedream Sunny Rodgers, founder and Managing Director of Le Wand and b-Vibe Alicia Sinclair, and Paul Whyte, founder and owner of Gel Works. The 90-minute forum was engaging and allowed all panel members and the audience to discuss the links between sexual health wellbeing and the adult industry.
The annual AdultEx Awards were presented at the Venetian Masquerade Party that was held at the lavish Palazzo Versace 5 Star hotel on the Gold Coast sponsored by Pipedream. This themed party featured a live band, DJ, roving performers and a fun interactive casino that was enjoyed by all as the most memorable AdultEx party ever.
AdultEx 2017 Award Categories and winners were:
Best Couples Product: Sync by We-Vibe
Best New Product: Zumio
Best Female Product: Womanizer Pro by Womanizer
Best Fetish/Alternate Product Range: Kink by Doc Johnson
Best New Product Range: PDX Elite by Pipedream
Best Male Product: Hydromax Xtreme X20 Kit by Bathmate
Best LGBT Product/Range: Shi Shi by NS Novelties
Best Novelty/Game Product: Sex! Board Game by Kheper Games
Most Innovative Product: Fusion Xchange Set by Rocks Off
Best Lubrication/Lotion Product Range: pjur
Best Product Packaging: LeWand
Best Luxury Toy Range: LELO
Best Specialty Product: Twerking Butt by Topco
Best Marketing: The Rabbit Company
Best Product Range: Bodywand by Xgen
Best Sexual Health & Wellness/Product Range: Inspire by Calexotics
Manufacturer of the Year: Pipedream
Customers Choice Award for Best Manufacturer: Pipedream
Service to the Industry: Tom Stewart, Sportsheets
Winner of Service to the Industry was Tom Stewart from Sportsheets, who founded the company more than 30 years ago. This year’s winner has served his country in the marines and is heavily involved with Road to Recovery for wounded veterans. His simple philosophy is “Keeping Couples Connected”.
“Tom Stewart is a well-deserved winner and this was the consensus by all when Tom received a standing ovation on receiving his award,” said Sheldon-Collins.
Sheldon-Collins also went on to say, “We can’t wait to host AdultEx next year and I’m sure we have a few more surprises in store for our customers and vendor partners.”
For more details about AdultEx, visit www.AdultEx.com.au.
