Adam & Eve Reports Survey Results on Favored Time of Day for Sex

HILLSBOROUGH, N.C.—Adam & Eve and have released the results of an all-new survey that compares results to the same question the company asked 10 years ago: What time of day do you prefer to have sex?

The survey showed that most adults still choose to have their sexual encounters in the evenings or late nights. In 2011, 18 percent of the respondents preferred late night lovemaking while 20 percent of 2021’s respondents did. Mornings were the next most popular time, with 10 percent choosing early hours in both 2011 and 2021. Afternoon sex was the least popular time reported, with 5 percent preferring it in 2011 and 8 percent in 2021.

Dr. Jenni Skyler, resident sexologist at Adam & Eve, wasn’t surprised by the similarities in the answers over the years. “Nights tend to be easier for working partners, especially if you have kids and need to wait until after bedtime,” she said. “However, I suggest couples do all they can to have sex during daylight hours. Humans are diurnal mammals (versus nocturnal), so we have far more energy when the sun is up. Our hormones are also working in our favor versus being depleted by the end of day.”

Chad Davis, marketing director for Adam & Eve, added, “When it comes to sex, most American adults are happy to make time in their busy schedules. Adam & Eve offers many products to enhance the experience—morning, noon or night.”

The web-based survey was conducted by an independent third party survey company with more than 1,000 American adults aged 18 and up as respondents.

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