Adam & Eve Franchise Opens New Store in Dallas

HILLSBOROUGH, N.C.—Adam & Eve’s Franchise Division announced franchisees from Wichita Falls, Texas, and Lawton, Okla., have opened a third location in Dallas.

The new location, easily accessible from the Dallas North Tollway at 18900 Dallas Parkway, is part of the Adam & Eve retail store network of upscale specialty retail boutiques for discerning men, women and couples. The stores invoke the quality and style associated with the Adam & Eve brand and are specifically designed to give an increasing number of women and couples a refined upscale alternative to online and catalog shopping.

The Dallas store is owned and operated by the partnership group behind the Wichita Falls, Texas, and Lawton, Okla., Adam & Eve stores.

“This great group of owners already operate two successful stores and are on track to open multiple stores across the Dallas-Fort Worth Metroplex over the coming years,” said David Keegan, director of franchising for Adam & Eve Stores. “Shonda and Marcus Cleveland and Shona and Justin Jones have a solid understanding of what the Adam & Eve brand represents and what drives traffic to our stores.”

“We are thrilled about this new location in the great city of Dallas,” said co-owner Shona Jones. “Our experience with our customers in other locations has taught us they love the upscale, boutique shopping atmosphere that Adam & Eve retail stores provide. The convenience of this 3,300 square-foot store just off Dallas North Tollway is key for customers—it is well-stocked with the highest quality lingerie in standard and plus sizes and has a fitting room, which is not often found in similar stores. We offer a wide selection of high quality, sex-positive adult pleasure products, bachelorette party goods and other accessories.”

Adam & Eve Stores has a storied history that dates back nearly 45 years when the company’s founders, Phil Harvey and Dr. Timothy Black, became the leader in promoting birth control services through non-medical channels. The original mail order business provided family planning, health care and sex education materials to nine developing nations in Asia, Africa and Latin America. Today, Adam & Eve stores provides discerning adults with a wide range of products including a full line of lingerie and other soft goods.

“We pride ourselves on an elevated, personalized and custom approach to the customer experience,” added Shonda Cleveland, co-owner. “All of our sales associates in Dallas are excited to help our customers discover their inner desires in this upscale boutique environment.”

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