HORSHAM, Pa.—Xgen Products is revealing a refresh of its Pleasure Wigs line of fantasy-inspired costume wigs. Easier to merchandise than ever before, the Pleasure Wigs collection has been reduced to its best selling, most popular SKUs. A uniform box size and revised packaging design are aesthetically pleasing and conducive to effective retail displays. The line is made more attractive by an overall price reduction.
“Pleasure Wigs’ refresh elevates the line to the benefit of our customer,” said Xgen President Andy Green. “A price reduction to the streamlined collection pushes only the bestselling SKUS, making the line more accessible to the retailer and increasing availability to the end consumer.
“We are really excited about the improved packaging, as well,” he added. “A smaller, even box size creates increased merchandising potential and in-store appeal. Pleasure Wigs continues to grow in its vision as a brand, thanks to the feedback and support of our customers.”
For more than three years, Pleasure Wigs has promoted the fun of fantasy and role-playing through their variety of transformative styles, which have a place in Halloween, costume parties, nights out on the town, as well as nights indulging role play fantasies. All Pleasure Wigs products are made of high-quality, 100 percent synthetic materials.
Xgen Products is your exclusive source for PleasureWigs. Interested retailers are urged to contact their Xgen representative, visit www.xgenproducts.com, or call (877) 450-XGEN (9436).
