SHERMAN OAKS, Calif.—Xgen Products means business with its new Envy line of products for men. Company officials announced today the line will expand to 204 SKUs.
“We're very excited with our new offerings," Envy Menswear owner Frank Koretsky said. “The new fabrics and patterns are perfect for summer, and the price points are excellent. Envy appeals to every man, and now with the expanded collection, men everywhere will be able to have a lot more to choose from to express their sexy best.”
Featuring hot, trendy styles for the fashion-forward man, the expanded catalog includes logo elastic, wet look, microfiber and liquid metal styles for Envy thongs, bikinis, briefs, tanks and trunks, as well as bare back athletic jocks and briefs. In addition to the basic colors white, black, red, gunmetal, and camo, the new styles also include neon pink, blue, and green offerings, just in time for summer, as well as looks with sequin embellishments.
Envy encompasses most male genres of underwear—the styles of the Envy line include basic foundation pieces, everyday wear, sexy styles, and dancewear. Envy is for casual daytime use, for dancers who need a trim line, or for intimate encounters with somebody special.
Retailers will take note of Envy's slim packaging, purposefully designed as many stores dedicate a small section to men's wear. The space-saving packaging allows for the most styles possible to be displayed in limited space.
With quality and fit being another excellent selling point of this collection, many retailers find displaying Envy outside the box a fantastic option as well. Every Envy garment arrives with a picture hangtag on the product, and can be nicely displayed in a hanging section. Plan-o-grams are also available to help retailers merchandise Envy with maximum impact.
“The reorders on Envy are impressive,” said Xgen Products President Andy Green. “It’s one of the hottest lines we carry and is a must-have for every sexy store. Envy’s slender packaging allows a retailer to fit a lot of selection in a small space. I highly suggest this fantastic collection, especially for stores looking to bolster their offerings for men.”
Koretsky added, “Our diverse silhouettes allow retailers to merchandise the Envy section to fit any targeted demographic. This is the perfect time of year to promote Envy, and we’re looking forward to seeing the boys of summer in Envy Menswear at the beach, pool, and clubs.”
Envy Menswear is currently available in the USA, the UK, Australia, Austria, Scandinavia, Malta, and Russia. Catalogs, images, and price sheets are available and can be sent right away by request; in addition, international distributors interested in stocking Envy may contact [email protected].
