HUNTINGTON BEACH, Calif.—XR Brands and Pornhub have entered into an agreement to create a new branded collection that will debut at Erofame in Hannover, Germany, in October 2016.
“Pornhub is one of the most recognizable names in adult content and it was only natural that the brand would expand into tangible products,” XR Brands Director of Sales and Marketing Rebecca Weinberg said. “It’s an honor to partner with the likeminded team of Pornhub professionals and we look forward to speaking with customers about the future launch.”
Every product will be designed with Pornhub’s trademark style and vast viewer demographic in mind, and all will be manufactured with the quality that XR Brands is known for. The Pornhub line will be supported by mainstream marketing designed to capture attention and headlines while creating fun, share-worthy content.
“Sex toys and lubricant are an essential part of satisfying sex – whether by yourself or with a partner – and we are pleased to team with Pornhub and enhance the experience for their more than 100 million daily users,” XR Brands International Sales Manager Valentino Tolman said. “This deal has set a new standard and shows how a genuine crossover between product manufacturing and content delivery should look. It was an honor to orchestrate this collaboration and the team and I can’t wait to showcase the final results.”
Known for its witty promotional campaigns, Pornhub and its signature sense of humor will play a major role in the success of this new collection.
“Our collaboration with XR Brands is a big but rational move for us,” Pornhub Vice President of Marketing Corey Price said. “At Pornhub, we’re all about the user experience and until now, we’ve been laser-focused on delivering that through best-in-class content. Now with the help of XR Brands, we will be able to further enhance that experience by bridging the online and at-home Pornhub experience, and we are confident the launch will run smooth. For fans sick of using lotions, we’ve got the potions and the Pornhub team is greased up about the launch —we hope our fans will be, too!”
For more, contact [email protected] or visit XRBrands.com.
