HUNTINGTON BEACH, Calif.—XR Brands’ Master Series collection of unique tools and toys for advanced players has been picked up by many of the top distributors in theU.S.,Canada andAustralia. These extreme boundary play devices have opened doors to new methods of sexual exploration and the world has taken notice.
XR Brands welcomes Sideline Sales, Nalpac, Superior Products, Eldorado, VDan Sales and SexToyDistributing.com as U.S. distributors; IT Erotics as Canadian distributor; and Topline Sales as Australian distributor.
“Though Master Series is an advanced line, it has hit a cord with distributors and retailers worldwide as it fills a niche that was lacking until now,” XR Brands General Manager Randy Alvstad said. “This collection is designed to appeal to an existing demographic of experienced users looking for a matching set of clamps, urethral sounds and other devices catered to their sexual lifestyle. And that’s where the Master Series comes into play!”
The complete Master Series product line is comprised of 25 items with 50 more coming on board later this season. The collection includes stainless steel “toys” and accessories, silicone insertables, clamps, weights, jewelry, sensation play items, cock-and-ball play, and domination/humiliation tools.
“XR Brands aims to expand user demographics with expanded product selections, designer packaging and value pricing,” Alvstad said. “The Master Series offers that with an additional focus on supporting purveyors of this advanced sexual play who know what they want but haven’t yet found it available in an accessible format.”
Prior to the Master Series debut products in this realm were available in bulk and meant to be shown under glass, alienating consumers simply browsing and curious to learn more. Master Series is packaged in a conceptual design aimed at the advanced player attracted to the harder nature of this product category.
And its appeal moves these items out from under the isolating cover of glass and makes them accessible to all shoppers with a ground-breaking 360-degree-view concept that suspends each product within a mirrored chambered box. This eye-catching design was born from the mind of XR Brands Brand Manager Michael Merrill.
“Our products—and packaging—are unlike any others on the market so we make sure to design merchandising tools that allow retailers to display them as complete, outstanding brands,” Merrill said. “We created the Master Series with a nod to the advanced BDSM community—taboos are fading, and with this new brand we’re able to help people around the world explore new sexual horizons.”
Accompanying product education videos for retail and distribution support are currently in production, and point-of-purchase signage and merchandising tools are available to all retailers offering the Master Series collection.
Retailers are encouraged to showcase the Master Series in their stores’ fetish and BDSM sections separately from traditional sex toy areas so as to reinforce the unique nature of the product line.
“There’s nothing like the Master Series on the market,” Alvstad said.
For sales information please email Alvstad at [email protected].
For more information about XR Brands, visit XRBrands.com/.
