PENNSUAKEN, N.J.—Williams Trading University, the online educational program offered by the adult distributor, has now awarded 10,000 certifications since its launch eight months ago at the September International Lingerie Show.
“Our goal was to reach 10,000 certifications by September 2015, one year from the program’s launch,” said Scott D., director of sales and marketing for Williams Trading Co. “This is an amazing milestone especially since it has happened three months before we anticipated.”
The program, which is geared toward adult retailers and their employees, is billed as the only free e-learning platform offered for adult industry professionals today.
WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. More than 50 online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.
Each e-learning course is approximately 5 minutes to 7 minutes long, which keeps the user’s attention with easy to understand information. The courses do not compete or sell over each other; but rather, they offer the broadest spectrum of information available for retail trainings. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and help to train new employees.
“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales,” said Bob Pyne Jr., president and CEO of Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
“Not only do select vendors offer free premiums, most will create huge raffle baskets that WTU participants are automatically entered to win upon completing their course,” said Erin V., marketing and vendor liaison. “ This exclusive prize opportunity is advertised in the WTU Cyberstar e-newsletter sent to all participants.”
WTU monthly prize drawings are often in sync when a manufacturer is running a Williams Trading inventory sale. Adult retailers receive double the support, a product sale and free product training with prize incentives, all at the same time. This double-whammy approach has significantly lifted sales on the retail floor according to our customers.
To learn more about WTU, contact a Williams Trading sales representative at (800) 423-8587 or visit www.WTUlearn.com today.
